The Image Campaign

The Arc of Colorado, in partnership with Denver advertising agency, Sukle Advertising and Design, has launched an exciting new Image Campaign.  The Image Campaign displays the abilities and ordinary desires of people with developmental disabilities through photo images with innovative catchphrases.  These images will be displayed across the state on posters, billboards, trucks, and buses.  In addition, local, state, and national print and broadcast media will be developed.  The products designed by Sukle Advertising and Design are wonderful and depict people with developmental disabilities in a positive manner, not commonly seen.  Click on the model's names to view the five images

Hannah                    Stacie                    Michael    

Cynnamon               Holly

Where Can You See the Image Campaign?

ACROSS THE STATE

Billboards

May, 2006

The Image Campaign is appearing on billboards located throughout the state.  Currently, billboards can be seen in Grand Junction, Cortez, Craig, Fort Collins, Greeley, Pueblo, and Denver.

IN THE DEVNER METROPOLITIAN AREA

Bus Shelters

March, 2005

The Image Campaign appeared on bus shelters, located throughout the Denver Metropolitan area.  Click on the model's names to view the bus shelter images.

Stacie                  Michael                 Hannah                Holly

Movie Theaters

December 17, 2004-January 14, 2005

The Image Campaign appeared in 3 AMC movie theaters, located at Flat Iron Crossing, Highlands Ranch AMC, and Aurora Seven Hills, during the twenty-minutes preceding each movie.

January, 2005

The Image Campaign appeared on billboards located at 6th & Kalamath and Colfax & Park Avenue.  Please watch for additional billboards in the Denver Metropolitan area during the month of March!

National Magazine Publications

January, 2005

The Image Campaign appeared in home subscriptions of Newsweek, & US News & World Report delivered throughout the Rocky Mountain Region.

March, 2005

The Image Campaign appeared in home subscriptions of Money, Time, US News & World Report, Business Week, & Fast Company Magazine delivered throughout the Rocky Mountain Region.

IN THE NEWS

Denver Business Journal September 24-30, 2004

Douglas County News-Press  September 23, 2004

ROLLING ADS

On September 21, 2004, the ads will begin appearing throughout the state on arc Thrift Store trucks.  The arc Thrift Store is a Colorado non-profit organization operating in Metro Denver, Fort Collins, Greeley, Colorado Springs, and Pueblo.  The proceeds generated through arc Thrift Store sales are distributed to The Arc and ACL advocacy organizations throughout Colorado in order to support people with developmental disabilities and their families.

Click on the links below to view the images on the arc Thrift Store trucks.

Truck One                Truck Two                 Truck Three                Truck Four